FARMER’S MARKET OPERATIONAL GUIDELINES

EDITOR’S NOTE:

Last year, the Agricultural Institute of Marin, signed a contract with the City of Oakland that required them, for the first time, to pay a monthly fee.  This year, the City’s Property Management Division was prepared to offer them a five-year extension which Jerry Barclay (the Chair of the Splash Pad/Farmers Market Advisory Committee) and I are opposing unless the contract imposes the kind of guidelines for improving the market and protecting the park that are outlined below.

INADEQUATE PARKING AVAILABILITY

 “What do you like and/or dislike about the farmers market?”  Ninety-five of  the 529 people who answered this question, as part of the recent Grand Lake Neighbors Survey, complained about the extreme lack of parking in the immediate vicinity of the market and also throughout the commercial and residential districts.  Many respondents cited this as one reason they rarely, if ever, shop the market while others noted that walking instead,  limited the amount of produce they could purchase.  Currently, farmers market vehicles occupy virtually every street space in the immediate vicinity of the park plus at least another thirty spaces under the freeway.

FMParking3

FMParking4FMParking1

RECOMMENDATIONS:
1. Require that the market management arrange for off-site parking and limit on-site parking to those who absolutely need it.
2. Implement variable parking rates on Saturdays.
3. Install more reliable pay stations.
4. Arrange for active parking enforcement on Saturdays.
5. In front of Lakeview School,  install pay stations or two-hour parking on Saturdays.

EXCESS CONGESTION

On the same question, 113 of the 529 individuals, who responded, complained about crowding and many cited that as another reason they no longer attend the market.

FMCongestion1

 

FMCongestion2

A “slow” morning at the market. Peak
hours are 
between 11:00 and 2:00.  

 

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         RoomforImprovement1

RoomforImprovement2

The walkways between the two rows of vendors near the freeway are
too narrow because the booths are too deep (front to back) or too
far out from the curb on one side and from the grass on the other.

RoomforImprovement3

RECOMMENDATIONS:
1. Under the freeway overhang, make booths a maximum of 10 feet deep and push them back to the curb. The resulting 8.5 foot  clearance from the tree line should be kept free of obstructions.
2. On the opposite side of the DG walkway, push booths back to the lawn – maintaining a minimum 8.5 clearance from the tree line  kept free of obstructions.
3. On the asphalt roadway,   maintain the existing 8 foot wide aisle in the lower section but free of obstructions including umbrellas.  In the upper two sections, increase the aisle width to 10 feet free of obstructions.
4. Inside the plaza, keep entrances easily accessible; arrange booths so that lines don’t obstruct movement; provide adequate clearance.

(CLICK TO ENGLARGE)

MarketFootprintDG_edited-4

Surrounding sidewalks and entry  points should be kept
open and free of obstructions that hinder visibility and access.

FMCongestion3FMSidewalks1

FMSidewalks2

The sidewalk on the Grand Avenue side is highly problematic in that it’s the primary route for pedestrian traffic to and from Adams Point and Lake Merritt. A similar problem exists at the opposite end of the park where two crosswalks converge along with the pedestrian entrance to the parking lot under the freeway.

 RECOMMENDATIONS:
1. Move the two food trucks (along with their long lines) from Grand to Lake Park where pedestrian traffic is mostly farmers market related.
2. Move the Kettle Corn booth (along with its long lines) to the same area.  As an added advantage, grease stains on the street will be far less problematic.

COMMUNITY SPACES

Over the past several years, many of the chairs, benches and  seating walls surrounding the Plaza  have been engulfed by the expanding market footprint and the same fate has befallen several landscaped beds.

RECOMMENDATIONS:
1.  Promptly restore access to the seating walls and street furniture.
2.  Stipulate in the contract that the three landscaped beds that have been trampled and/or occupied by the market may be reclaimed at some point in the future – once the market is given adequate notice.
3.  Stipulate in the contract that the areas that have thus far been designated for  specific uses or reserved exclusively for the general public shall not be changed without concurrence from community stakeholders.

(Click to Enlarge)

FMCommunitySpace4

INFRASTRUCTURE PROTECTION AND MAINTENANCE

The basic assumption is that the market management is responsible for leaving the park in the same condition in which they found it.  This has not generally been the case during the past thirteen years. In the future, they have to do a better job of protecting the infrastructure with particular attention to the following:

GRASS

 The Splash Pad lawns drain very poorly and need to be heavily protected from foot traffic, display fixtures and merchandise.

FMGrass2 FMGrass1FMGrass2

 

RECOMMENDATIONS:
1.  The lawns on the freeway side of the asphalt roadway mostly look very good – which indicates that the use of sheets of plywood is effective and needs to be encouraged.
2. The lawns on the Lake Park side are very sketchy and better protective measures need to be employed.  The worst sections should be given a breather and re-seeded. Management should inspect the lawns at the end of the day – looking for problems that need to be remedied.
3. City staff should ensure that sprinklers are working and properly adjusted and irrigate to the extent that drought conditions permit.
4. The lawns should be aerated and fertilized when feasible.

DECOMPOSED GRANITE

The newly installed DG walkway absorbs water like a sponge on rainy days and is likely to fail  prematurely.

RECOMMENDATIONS:
1. The market management should endeavor to protect the DG  as much as possible – particularly during inclement weather.
2. Since a portion of the Christmas Tree lot occupies a portion of the DG walkway during the rainy season,  the city should ask Brent to take similar precautions.
3. Public Works should recommend that its employees should do likewise.

PAVERS and WOOD DECKING

The food court in the Plaza is heavily soiled and stained with grease – as is the area where the kettle corn booth is located.

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RECOMMENDATIONS:
1. Non-permeable tarps have to be installed wherever food (including samples) is being prepared and served, without exception.  This applies as well to grills and containers.
2. Given the amount of grease already accumulated,  the market management should be required to twice annually steam clean the plaza,  garbage receptacles and any other areas affected.
3. The popcorn booth should be moved to Lake Park – partially in the street where grease stains wouldn’t be an issue.

GRAVEL: 

The gravel beds erode easily and, in the process,  the steel edging is exposed creating a major tripping hazard.  One respondent to the Grand Lake Neighbors survey noted that his wife fell last year and has not yet fully recovered.

FMGravel1

RECOMMENDATIONS:
1. Long term, this problem will have to be remedied by replacing all the gravel with a more permanent material.  Recommendation is to begin by resurfacing the relatively small gravel bed that is adjacent to the new DG walkway with blue fines.  This would be fairly straight-forward and inexpensive.

TRASH DISPOSAL AND CLEAN-UP

FMTrash4

ProduceDisposal1For the last decade or so, Public Works has been providing trash pick-up services – apparently free of charge.  Last year, it became apparent that this service was being grossly abused as hundreds of pounds of over-ripe fruit repeatedly ended up in city trucks.  On a much smaller scale, this has been an ongoing problem as vendors have repeatedly ignored requirements to haul off their own trash.  This is especially disconcerting if garbage is dumped after the city crews have emptied the receptacles.

In addition, as shown in the accompanying photos, the park’s trash containers have been allowed to overflow and the Public Works crew has, at least on occasion, had to clean up the mess.

 

FMTrash3FMTrash2FMTrash1

 

RECOMMENDATIONS:
1. The city gardener, who works this area on Saturdays,  should schedule Splash Pad Park as their first stop to empty the garbage cans; do a litter sweep and address any problems brought to their attention by the market management.
2. Farmers market staff should monitor the trash containers throughout the day and bag the contents before they overflow.
3. The Public Works crew that now picks up  trash just before the market closes should arrive a bit later, if that’s feasible.
4. At the end of the day, market staff should be required to…

  • inspect for damage throughout the park with particular attention to food stains and turf condition.
  • do a  litter pick-up.
  • replace the bollards at both ends of the asphalt roadway before leaving.
  • haul off trash placed in the garbage cans after the city crew has departed. Due to a severe rat infestation in the park, this is critically important.
  • inspect the  trash receptacles  to ensure that all vendors are hauling off what they bring in.
  • ensure that each vendor has thoroughly cleaned his or her space and its immediate perimeter.Outside Vendors

OUTSIDE VENDORS

The number of unlicensed vendors selling on the periphery of the market (including a short section of park land in the shadow of the freeway) has grown exponentially over the past several years.  Not everyone is aware that these sellers are totally independent of the farmers market.

RECOMMENDATION:
1. All the stakeholders (including the market management) should be involved in working out a policy.
2. The one action that should be taken is to ban all vendors selling food and/or beverages – particularly if it’s likely coming from an unlicensed home kitchen.

ENFORCEMENT PROVISIONS

RECOMMENDATION:
1. A community group chosen at the discretion of Councilmember Guillen should continue serving in an advisory capacity and a city staff person should be appointed to serve as the group’s liaison.
2. Violations of the provisions of the contract with the city must have consequences.

LEASE TERMS

RECOMMENDATION:
1.  Considering the long term lack of support from the current management – combined with our limited expectations for future improvements, we’d recommend that the city issue an RFP inviting other market operators to  submit bids.  We’d also consider organizing a community non-profit for this purpose that would ensure more local participation and be able to pour some of the proceeds into Splash Pad Park improvements – as well as contribute more financially to the City of Oakland.
2. If the city balks at issuing an RFP at this time, we’re highly opposed to a five-year lease. A one-year lease would be the more acceptable option with the understanding that the city would issue an RFP after six months if AIM is not making adequate progress towards addressing our many concerns.

 


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Comments

8 responses to “FARMER’S MARKET OPERATIONAL GUIDELINES”

  1. Gil Birman Avatar
    Gil Birman

    Hey, lots of great ideas here! However, it seems like a lot of these suggestions have nothing to do with AIM’s 5-year contract renewal. For example, you say that
    “The Public Works crew that now picks up trash just before the market closes should arrive a bit later, if that’s feasible.”
    and
    “City staff should ensure that sprinklers are working and properly adjusted and irrigate to the extent that drought conditions permit.”
    What do these things have to do with AIM’s contract renewal?

    1. Ken Katz Avatar

      Gil, Thanks for your question – particularly since one of the harshest critics of our request for an RFP and Operational Guidelines recently charged that the proposed guidelines are “arbitrary and specious”. My reply was that, to the contrary, each of the proposed measures could be justified based on specific, ongoing issues that have arisen repeatedly over the course of the past fourteen years. The specific examples you cited both pertain to the role that the Public Works Department plays in the equation.

      As for the irrigation question, it’s unreasonable to expect the market management to avoid damaging the park’s lawns if they aren’t properly maintained and that means regular irrigation properly scheduled.

      As for the trash, it’s important that the receptacles are left totally empty when the last of the market vendors leaves at the end of the day since the resident rat population uses the them as “feeding stations”. A slightly later pick-up isn’t absolutely critical but would lessen the amount of trash that the market management would have to haul away. Either way, the cans need to be emptied; food scraps scattered around the park have to be picked up; and the market management needs to ensure that individual vendors aren’t using the city cans – especially not for quantities of spoiled fruit as has been the case repeatedly.

      There’s another complementary example that you didn’t mention. That’s the proposal to have a city gardener empty the trash receptacles and pick up litter just prior to the market’s opening in order to ensure that the grounds are safe; to resolve management’s complaints about the park not being clean when they arrive; and to give teeth to the requirement that the park be left just as they found it at the end of the day.

  2. Maria Alderete Avatar
    Maria Alderete

    For me, some of the key issues that need to be incorporated include:
    1) Better spacing of vendors to address the congestion and minimize impact to the park. Less vendors so there’s more open space for the community to minimize impact to the park.
    2) Higher fees for the permits to account for the large volume of trash generated. (I’m told they only pay $375 a month and the incremental trash pick up costs 10x that and is a burden on our underfunded Public Works Department.)
    3) Move food trucks that queue customers and encroach on sidewalks and block pedestrian traffic. Consider not having as many food vendors so folks go to the local brick & mortar restaurants that are more invested in the community.
    4) Neighborhood parking overloaded w/ spaces from vendors and leave little for customers. Need to secure off-site parking for vendor participants. I usually walk to farmer’s market, but parking issue prevents me from shopping at other stores.

    1. Ken Katz Avatar
      Ken Katz

      Maria, thanks for your comments but let me clarify a few of the issues. With reference to your bullet point 2: AIM pays $1,000 per month – which isn’t enough, particularly since the City of Oakland provides trash pick-up free at the end of the day. With reference to bullet point 3: We suggested that they move the Roli-Roti and Belgian Waffle trucks around the corner onto Lake Park where lines won’t interfere with pedestrian traffic but, so far, in vain. Withe reference to point 4: With a big assist from Abel Guillen, AIM now has access to the school parking lot and playground across the street for free parking – but they aren’t using it for vendor parking, which should be the first preference; haven’t made much of an effort to publicize its availability; and for parking in the playground, I’m concerned about vehicle break-ins. They should employ security – even if means charging a nominal sum for parking.

  3. Loraine McVey Avatar
    Loraine McVey

    I support the above recommendations, oppose a 5-year lease and would like to see the city invite other market operators to submit proposals to manage the market. I’d like to see some portion of profits go back to the community. And most definitely would like to see grease marks cleaned up, trip hazards from eroding gravel addressed and regulation of the overspill of vendors onto Lakeshore Avenue. I’d like to see better hygeine monitoring in use at the market. Vendors regularly handle money, cell phones and then food which is a NO!

    This market is a wonderful community resource with many benefits. I’d like for the vendors not to be dictated to by market management on fixed pricing. It’s a vibrant local gem – please can we keep it that way and open up the management to local interested parties.

    1. Loraine,

      Very well said! If you haven’t already done so, would urge you to share this message with the members of the City Council.

  4. […] month, we shared the FARMERS MARKET GUIDELINES  that we proposed as a way to resolve some of the many problems associated with the Farmers Market […]

  5. […] added substance based on the results of the Grand Lake Neighbors Survey.  In our opinion, the FARMERS MARKET GUIDELINES that we’ve  proposed are reasonable and needed to address the lack of public parking, […]