Next week, we’ll be raising $20,000 for Black, Indigenous, and People of Color (BIPOC)-led farms and small businesses joining our farmers markets.
Farmers of color, like Adrian Mondragan in the photo to the left, are vital to the success of our farmers markets. Farm owner Adrian proudly launched his Watsonville-based farm “Urban Organics” in 2009. He grows a variety of organic berries, vegetables, and leafy greens on 22 acres of land and sells his produce at eight certified farmers markets across the San Francisco Bay Area. He is currently working to transform an empty city lot into the first organic farm within Watsonville city limits. The Racial Equity Fund strives to the make farmers market an inclusive and accessible place where more BIPOC farmers like Adrian can grow their business (many thanks to Adrian for being featured! Learn more about his work turning urban plots into farmland here).
Stay tuned next week as we launch this campaign, one of the key strategies in AIM’s Strategic Plan and Path to Racial Equity.